Simple PPC Tweaks to Improve Performance #4: Dynamic Keyword Insertion
Dynamic keyword insertion or DKI allows you to have the keyword that triggered your ad dynamically inserted within the ad text or headline or at the end of your display URL or all three depending on...
View ArticleSimple PPC Tweaks to Improve Performance #5: Separate Your Display & Search...
Please tell me you are doing this. The Search and Display Networks are two very different things. The Search Network is active or intent-driven. The Display Network is passive or interruptive. What...
View ArticleSimple PPC Tweaks to Improve Performance #6: Add Image Ads to Display Campaigns
Pretty simple really. Display Network = Image Ads. I know we’ve said something like this before but its important. Search is active. Display is passive…or maybe interruptive is a better term because...
View ArticleSimple PPC Tweaks to Improve Performance #7: Ad Extensions
So you’ve got keywords with great quality scores, they’ve got statuses of above average expected clickthrough rate, above average ad relevance and above average landing page experience, and you’ve got...
View ArticleSimple PPC Tweaks to Improve Performance #8: Using the Search Query Report
I often tell the story of taking on a new client who had been running PPC for quite some time. One of the first things I did was review their search query report for the past year and because neither...
View ArticleFour Ways to Increase CTR
1. Use SpeedPPC. With our token insertion option you can – with a single click of a button – insert your keyword(s) into your ad headline instantly crafting ads that tightly reflect the search term....
View ArticleCreating “Laser-Targeted” Ad Groups with SpeedPPC
Recently I was reading an article that listed “common mistakes made with Google AdWords”. One of these was putting too many keywords in an ad group. The consensus was that although it would be great to...
View ArticleBest Practices: Testing and Optimizing
At the very least you should be checking in on your account(s) once a week to review data, to see how those changes made last have fared, to see how different versions of ad copy have performed and...
View ArticleCompeting in AdWords PPC
I love to work with smaller companies, moms and pops mostly, start-ups mostly, who are interested in dipping their toes into the PPC pond (ocean?) to see how it might grow their business. They tend to...
View ArticleThe Cart Abandonment Blues
So you’ve used SpeedPPC to build the best PPC campaign possible. You’ve got great quality scores, strong CTR and top of page ad position at a reasonable cost per click. Every indication from the PPC...
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